A 12 week plan built around you, not a template
Bespoke calories, training and cardio, adjusted every week by a real coach who reads what you send him.
Two ways to work with me
Most people work with me fully online. If you are in Derry and want time together in the gym as well, there is a hybrid option.
Online coaching
Three months to start, because the plan is twelve weeks and needs the run to work. Monthly after that, 14 days notice to leave. Plus VAT where applicable.
- Your full plan, three phase documents, rebuilt every four weeks
- A weekly check in that Adam reads and answers personally
- Training built for wherever you actually train
- The MyFitnessPal guide and the snack list
Hybrid coaching, Derry
Everything in online coaching, plus one session together in the gym every week. Same three month start, same monthly terms after. Plus VAT where applicable.
- Weekly in person session in Derry
- The full online plan and weekly check in
- Places depend on Adam's weekly availability
What you actually get
Not an app that logs numbers. A plan with a person behind it.
How a week runs
Five steps. The same every week, so it becomes a habit rather than a project.
Who this is for
It is for you if
- You want a plan that changes as your week changes, not a fixed PDF you downloaded once.
- You are happy to check in every week and follow the numbers, not disappear for a month and hope.
- You train at a gym, at home, or just walk your steps. The plan is built for whichever is true for you.
- You want a coach's eyes on your numbers, not just an app logging them.
It is not for you if
- You are under 18.
- You are pregnant, have a diagnosed eating disorder, or a medical condition your GP has not cleared for exercise. We ask on the intake, and if this is you we will say so honestly rather than take your money and hope for the best.
- You want a plan and then silence for twelve weeks. The weekly check in is not an optional extra. It is the plan.
I do not promise a number on the scales. Nobody honest can.
What I promise is a plan built from your own numbers, not a guess, adjusted every single week by someone who actually reads what you send. If it is not working, we change it. If I do not think this is the right fit for you, I will tell you before you pay, not after.
Who is reading your check in
Adam Doherty coaches weight loss in Derry and online across the UK. The software does the arithmetic so the plan is consistent and quick. Adam does the deciding, on every plan and every weekly change, before anything reaches you.
You are never talking to a machine pretending to be him.
Apply and he will read itQuestions people ask
How is this different to a fitness app?
An app gives everyone the same formula and rounds it however it rounds it. Your plan is built from your own numbers on the same method a real coach would use by hand, then a real coach checks it before you ever see it. If it does not look right, it does not go out.
Do you use AI?
Yes, for the maths and the first draft. The calorie method, the training structure and the weekly adjustment are all built by software so they are consistent and quick. Every plan and every weekly change is read and approved by Adam before it reaches you.
What happens after I apply?
Adam reads your application, usually within two working days. If it looks like a good fit you get a personal reply with the checkout link. Once you have paid you get a private intake form, and your plan is built from that and checked by Adam before you see a number.
What if I have an injury or a health condition?
Tell us on the intake. Some conditions mean we ask for a note from your GP first, and some mean online coaching is not the right fit yet. This is not a judgement, it is us keeping you safe.
Do I need a gym?
No. Tell us where you train, a specific gym, a home setup, or nowhere at all, and the plan is built for that. The cardio prescription works from a treadmill or from your own two feet.
What happens after the first 12 weeks?
You get a new 12 week block built from what actually happened in the first one, not a repeat of week one. The plan rolls monthly after the first three months, and you can leave with 14 days notice whenever you like.
What if it is not working for me?
Say so in your check in. Every week is a chance to change something, and that is the entire point of a coach reading it rather than an app just logging it. If we genuinely are not right for each other, we will tell you that too.
Ready to start?
The application takes about ninety seconds. No sales call unless you want one, and no payment until Adam has read it and said yes.